Now that we understand the importance of social media and its role for your business, let’s take a closer look on how to establish yourself on Facebook. This includes setting up your Facebook page, identifying your audience, creating content, advertising, and measuring and adjusting things as needed. It is also possible to focus your Facebook activity in order to meet specific business goals.

Setting Up Your Facebook Page

Your Facebook page is extremely important as it will make your business more:

Discoverable: when a person searches for you on Facebook they can find you easily

Connected: Facebook provides you with a place to have conversations with your audience, who will be able to like your page,

read the posts, and then share them with their friends.

Timely: your Facebook page will help you reach out to a larger number of people more frequently as messages can be tailored to meet the interests and needs of your customers

Insightful: analytics of your page will provide you with a further understanding of your consumers and your marketing activities.

When setting up your Facebook page you may request a web address such as, which will make it easier to find. Facebook has made it quite simple to set up a page on the site. To increase the impact of your Facebook address makes sure that it is included on your business cards, your website, and all of your other marketing materials.

When choosing a name for your Facebook page it is important to choose wisely. You will only be able to change the name one time, so be careful here and try to choose a name that best reflects your company. Typically, using your business name is the best choice if at all possible.

It is important to remember that your Facebook page is an extension of your company. It will provide you with an easy way to share updates and more information with the people who really matter to your company. This page is ready to help you engage with your consumers on a more personal level using both desktops and mobile devices.

Photo by digby fire dept