With the increasing popularity of the internet more and more individuals are beginning to utilize the tools that the world wide web has to offer.  With the ability to efficiently market your business through online means, the benefits are relatively endless.  In order to acquire the brand awareness and exposure that you desire it is imperative that you understand the difference between paid traffic vs free traffic.

The general term “traffic” is used throughout online communities all over the world.  Traffic is essentially the amount of individuals that visit your website on a daily basis.  With the more traffic that you gather, the likelihood of increasing your profits becomes more viable.  Also, more traffic inevitably equates to a larger amount of exposure and so the more individuals that become aware of your company and/or products, the more likely it is that you will have more customers purchasing your services or products.

There are a variety of online firms that offer small and large scaled businesses with the opportunity to acquire paid traffic.  Whether it be by paying the company to provide more advantageous SEO practices to your website or if you will simply be paying them to acquire more individuals to visit your website, you will be provided with the opportunity to acquire paid traffic.  The vast majority of businesses tend to find paid traffic due to the fact that they will not have to worry about implementing factors to gather the clientèle themselves.

As for free traffic, that is simply the total amount of individuals who visit your blog without you having to spend any money on trying to push them toward your website.  With the implementation of preferential search engine optimization tools such as back linking and adding relevant keywords to all text on your page, your website will become higher in the SERPs (Search Engine Result Pages).  As your website becomes higher on the search engines, more individuals will click on your link in order to acquire the services that they require.  The majority of small business owners find that gathering free traffic is more preferential due to the fact that they are able to save a copious amount of money.

Paid traffic vs free traffic is a topic that should be considered when any business begins to open their own web page.  With the ability to acquire the most amount of potential customers, companies are provided with the opportunity to gather higher exposure and more profits at the end of the year.

Social media sites such as Facebook, Twitter, LinkedIn, Del.icio.us, Stumble Upon, among others, are great sources for increasing business and new leads through subtle marketing.

These sites give you the opportunity to establish your brand name in front of millions of people worldwide in friendly, conversational environments. Furthermore, they are a great tool to keep in touch with your customers, establish an online reputation, and introduce your products and services to the global community in cost-effective ways.

In fact, there is no initial cost to join most social media channels and they have proven to be as effective as or more so than just plain advertising. Traditional advertising can become very costly and it does not have permanence. Once you stop paying for your advertising message, you are off the radar and most people can forget about you and your business very rapidly.

On the other hand, when you establish a presence in social media sites, you become a more permanent staple in the community. Furthermore, social media gives you the chance to befriend your customers, leverage word-of-mouth advertising, and exchange useful communication with colleagues and other members of the social media community. Moreover, social media are a very effective way of networking your business.

Nevertheless, before you join, you should create a strategic plan on how you will leverage these resources in your marketing campaigns. It can be very time consuming to ensure that you keep on top of what is going on in the community, participate in discussions, and contribute your own material. Planning becomes essential because of the fast pace communication inherent in most of these social media channels. It is not enough to just “log in” once a week or every few months. To keep your presence fresh in a dynamic way, you need to participate on a daily basis and make sure that you are not inadvertently “spamming” because you can easily get blocked or, worse, the social media outlet can cancel your account.

Social media marketing is about establishing friendly connections with other people sharing your interests. Your marketing message should be provided within the context of a conversation or useful tips and resources for the community. Avoid posting direct advertisement in the traditional sense. Furthermore, make sure that your postings are engaging and even fun. Don’t be afraid to use humour. Have fun.

Shortly after the Internet became public for the first time in the 90s, many entrepreneurial-minded people realized the great potential it offers to set up online businesses and make money online.

Thus, suddenly, people’s e-mail in-boxes became flooded with all type of offers to buy products or join the “Internet marketing” revolution. However, there was no organization or site where new and seasoned internet marketers could convene on a regular basis to exchange strategies and other information.