Traditional advertising has rightfully evolved into the world of content
marketing, and personalized content journeys are replacing the one-size-fits
all mentality of yesterday’s marketers. And as we’re all now seeing first
hand, video has emerged as the medium of choice, not only for peer-to-peer
content sharing and broadcast media, but also for brand-to-customer
communications in both B2C and B2B markets.
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out.
The good news is it’s just half year through. It’s a fresh start—a chance to do marketing better. And it’s not too late to tap into the power of video. Here are just some of the many reasons 2016 is the year of video marketing.
1. Video Will Help You Dominate Your Marketing Objectives
Video, on its own, isn’t magically going to grow your business. But if you use video strategically to accomplish specific business objectives, you’ll see serious returns.
Here are just a few examples:

Adding a video to your website can increase the chance of a front
page Google result by up to 53x.

Using videos in email marketing has been shown to double click
through rates.

71% of marketers say that video conversion rates consistently
outperform other marketing content.

Audiences are 10x more likely to engage with video content—embed,
share, or comment—more than text-only blogs or related social posts.